The Impact of Gamification on Online Casinos
Gamification is changing the online casino scene by improving player engagement and retention. By incorporating game-like features such as prizes, obstacles, and leaderboards, casinos are developing a more interactive experience. According to a 2023 study by ResearchAndMarkets, the global gamification market in the gaming sector is expected to reach $30 billion by 2025. One notable company leading this trend is Bet365, which has incorporated gamification elements into its interface to boost user engagement. Their strategy includes offering loyalty points for gameplay, which can be exchanged for incentives or free spins. You can follow their latest announcements on their Twitter profile. In 2022,...