The Evolution of Casino Loyalty Programs
Casino reward programs have evolved considerably over the decades, turning into vital tools for capturing and retaining gamers. The programs reward patrons for their persistent patronage, offering diverse incentives such as free play, meal discounts, and exclusive event admission. According to a 2023 report by the American Gaming Association, nearly 70% of casino income comes from faithful patrons, emphasizing the significance of these schemes. One prominent figure in the gaming loyalty sector is Jim Murren, former CEO of MGM Resorts International. Under his direction, MGM introduced the M Life Rewards scheme, which has become a standard in the industry. You can...